Claims Genie
UI/UX | Design Systems | Prototyping
Claims Genie is a proof-of-concept designed by Capco to demonstrate how AI-native intelligence can transform the insurance claims journey. By embedding automation, real-time validation and empathetic guided support, the experience showcases what’s possible when claims processing is rethought with AI at its core.
I defined the brand look and feel for Claims Genie and laid the foundation for Capco’s Genie design system—establishing visual standards, reusable components, and interaction patterns that not only created a cohesive experience but also set the stage for scalable, AI-driven product design.
Intelligent Automation at the Core
Claims Genie streamlines repetitive, manual steps by embedding automation directly into the journey. The system anticipates user needs, reduces friction, and accelerates processing — turning what used to be hours of back-and-forth into a seamless, guided experience.
Instant Verification
AI-powered validation checks documents and data inputs in real time, flagging errors or missing details before they become bottlenecks. This not only improves accuracy but also reassures users that
their submission is progressing correctly.
Building User Confidence Through Completion
The experience is designed to reduce uncertainty. With clear progress indicators, empathetic prompts, and transparent AI decisions, users feel supported throughout the entire process. Each step builds confidence, culminating in a successful claim submission that feels effortless and trustworthy.
Empathetic,
Human-Like Guidance
Claims Genie uses conversational cues and supportive microcopy to guide users through complex steps with empathy. The AI provides
clear explanations and context in a tone that feels approachable and human, thereby reducing stress during what is often a high-stakes and emotionally charged process.