Compass
Visual Identity Design | Storytelling | Print & Digital Design
Compass is a tech-driven real estate brokerage fit for the modern world, pairing the industry’s top talent with technology to make the search and sell experience intelligent and seamless.
As a designer on the In-House national design team, I led multiple branding projects for top-tier agents and multi-million-dollar properties, collaborating with a small team of designers and stakeholders to deliver high-quality visual and conceptual work.
Agent Branding
As a designer with Compass, I had the opportunity to create over 50 exclusive logos for our agents and teams. Each logo was carefully designed to reflect the unique personality, values, and business style of the agent, while remaining aligned with Compass’s larger brand system. Beyond logo design, I also developed personal branding systems—from color palettes and typography to marketing collateral—that helped agents stand out in the competitive real estate market. These branding efforts gave each agent a cohesive and recognizable identity, strengthening both their personal presence and their connection to the Compass brand.
Property Branding
Another aspect of the branding work was developing complete brand identities for luxury properties and new developments. Each project began with a deep dive into the property’s architecture, location, and target audience to ensure the brand reflected its unique character and lifestyle offering. From custom logos and tailored color palettes to marketing collateral and digital assets, I built cohesive systems that elevated the property’s market presence. These branding efforts not only gave each development a distinct voice but also created a sense of place and aspiration that resonated with prospective buyers.
